Selected
Projects.

Cross-chain to Crosschain campaign with more than 20 Web3 partners
GTM Campaign

Crosschain, One Word

Across Protocol 20+ partners 1M+ organic views Ethereum Foundation

Across Protocol wanted the ecosystem to adopt "crosschain" as one word. With only a few days of lead time, we coordinated more than 20 partners, including Arbitrum, Coinbase's Base, Optimism Foundation, and the newly launched Unichain. Each team received custom branded assets for a synchronized release. At 9 a.m. PT, partners posted their "crosschain, one word, one Ethereum" animations, and the Ethereum Foundation closed the day with a compilation post. The campaign earned more than 1M organic views on X.

Web3 workshop at Wayra Telefonica office in Munich
Workshop

Web3 Workshop for Telefónica

Telefonica Munich Internal Education

Play By Ear delivered an internal Web3 session at Telefónica's Munich office. We covered the market, why it matters, and what it could mean for Telefónica, giving the team a clear foundation for further discussion and planning.

MC and event hosting at the Self-Improving Agents Hackathon in New York
MC & Event Hosting

Self-Improving Agents Hackathon

200 attendees 100+ teams Google DeepMind New York

Creators Corner brought Play By Ear back to MC the Self-Improving Agents Hackathon in New York. The event brought together 200 people and more than 100 teams to prototype autonomous AI agents that can learn and improve on their own. We ran the program, managed judging rotations, kept the room on schedule, and built a scheduling tool on site when the process needed one. Sponsors included Google DeepMind, ElevenLabs, Datadog, and more.

Book hosting & moderation