Fractional GTM Leadership
Add senior GTM capacity for a launch, transition, or growth phase without waiting for a full-time hire.
Fractional GTM · GTM Agency
Fractional GTM for
emerging tech.
Play By Ear gives blockchain, fintech, AI, and developer-tool companies senior GTM direction without the full-time hire, plus hands-on agency support to position, launch, and grow what you are building.
Senior strategy.
Hands-on execution.
Bring Play By Ear in for a focused GTM sprint, fractional leadership, or agency support through launch.
Positioning & Launch Strategy
Clarify the audience, narrative, channel mix, timeline, and assets, then turn the plan into a brief the team can use.
Campaign Execution
Coordinate teams and partners around one idea, with shared timing, tailored assets, and hands-on support through launch.
ERC-7683:
Launching a new standard across Ethereum.
Across and Uniswap Labs had co-authored a new standard for crosschain intents. Play By Ear developed the campaign narrative and coordinated the partners who introduced it to the wider Ethereum ecosystem.
Narrative
Turned a technical standard into a clear story about unifying Ethereum.
Partner Activation
Built the outreach, coordination, and asset system for supporting projects.
Launch Execution
Managed the launch calendar across social, editorial, press, and Devcon.
How the campaign showed up on X.
Optimism and Base were among more than 70 projects that published their support for ERC-7683.
Good to Know
Fractional GTM,
without the fog.
What does a fractional GTM partner do?
A fractional GTM partner gives you senior go-to-market leadership without requiring a full-time hire. Play By Ear can clarify positioning, shape the launch plan, coordinate partners, create the working brief, and stay involved through execution.
Are you a strategist or a hands-on GTM agency?
Both. Engagements combine senior strategy with hands-on agency support, so recommendations can move directly into messaging, campaign assets, partner coordination, and launch execution.
Which companies are a fit?
We primarily work with blockchain, fintech, AI, and developer-tool companies that need a clearer market story, a coordinated launch, or additional senior GTM capacity.
Need senior GTM
without the hiring wait?
Bring Play By Ear in for a strategy sprint, fractional GTM leadership, or hands-on agency support from the first brief through launch day.
